The Chinese industrial group Jiangsu Yunyi Electric Co., Ltd. has officially entered the Moroccan market through the creation of a 100% wholly owned subsidiary in Morocco, marking a significant milestone for the country’s automotive industry. Established within the Mohammed VI Tanger Tech City, this strategic investment confirms Morocco’s growing attractiveness as a regional industrial hub. With an investment estimated at 660 million Moroccan dirhams, Yunyi Electric Morocco aims to strengthen automotive manufacturing capabilities while reinforcing global supply chains linking Asia, Europe, and Africa.

A strategic chinese investment in Morocco’s automotive industry

Yunyi Electric’s decision to invest in Morocco reflects a broader trend of Chinese foreign direct investment in the Moroccan automotive sector. As a global supplier of automotive electrical and electronic systems, the group specializes in alternators, starters, power electronics, and intelligent vehicle components. By establishing a manufacturing base in Morocco, Yunyi Electric seeks to support international automotive manufacturers while benefiting from Morocco’s competitive production costs, skilled labor force, and stable investment environment.

Morocco’s automotive industry has become one of the most dynamic in Africa, driven by strong government support, industrial acceleration zones, and proximity to European markets. Consequently, Yunyi Electric Morocco is well positioned to serve both local assemblers and export-oriented automotive supply chains.

Tanger Tech city: a key industrial platform

The choice of Mohammed VI Tanger Tech City plays a central role in the success of this investment. Designed as a flagship Sino-Moroccan industrial project, Tanger Tech offers integrated infrastructure, advanced logistics, and seamless connectivity to Tanger Med Port, one of the largest logistics hubs in the Mediterranean. As a result, manufacturers operating in Tanger Tech benefit from reduced lead times, optimized export routes, and efficient access to global markets.

For Yunyi Electric, this strategic location enables rapid industrial deployment while ensuring operational scalability. In addition, the presence of other international manufacturers within the zone creates synergies that enhance productivity and innovation across the automotive ecosystem.

Economic impact and job creation in northern Morocco

Beyond industrial capacity, the Yunyi Electric Morocco project is expected to generate high-value employment opportunities, particularly for engineers, technicians, and skilled industrial workers. This investment contributes to technology transfer, workforce upskilling, and the diffusion of advanced manufacturing standards within the local economy.

The project is likely to stimulate the development of a network of Moroccan subcontractors and suppliers, reinforcing local value chains. In the medium term, this dynamic could strengthen regional economic resilience and position northern Morocco as a center of excellence for automotive electronics and smart mobility solutions.

Morocco’s growing role in global automotive supply chains

Yunyi Electric’s expansion into Morocco aligns with global trends reshaping the automotive industry. As manufacturers seek to secure resilient and diversified supply chains, Morocco has emerged as a credible alternative to traditional production hubs. Its political stability, investor-friendly regulations, and strong trade agreements make it a strategic gateway to Europe and Africa.

In this context, the establishment of Yunyi Electric Morocco reinforces the country’s ambition to move up the automotive value chain, particularly in high-tech and electrification-related components. It also confirms Morocco’s capacity to attract long-term industrial investments aligned with future mobility trends.

A long-term industrial commitment to Morocco

The arrival of Yunyi Electric at Tanger Tech represents more than a single industrial project. It symbolizes a long-term partnership between Morocco and leading Chinese industrial players, built on competitiveness, innovation, and global integration. With a 660 million dirham investment, Yunyi Electric Morocco strengthens the national automotive ecosystem while contributing to sustainable industrial growth.

As Tanger Tech continues to attract international manufacturers, Morocco is consolidating its position as a key automotive and industrial hub in Africa, capable of responding to the evolving demands of global markets.