Cultural industries: A rising creative economy
Morocco’s rich artistic heritage—from music and cinema to visual arts and publishing—is now merging with digital innovation to create a fast-growing creative economy. With increasing government support, international festivals (like the Marrakech Film Festival), and rising exports of cultural content, the sector is opening up to global investors. Business opportunities in Morocco’s cultural industries include studio infrastructure, digital content platforms, cultural tourism projects, and event production partnerships—offering sustainable returns and global reach.
Cultural development
Morocco’s tourism strategy places culture at its core. Historical cities like Fez, Marrakech, and Chefchaouen attract millions annually, and now the government is directing investment toward museum development, heritage site valorization, and immersive cultural experiences. These initiatives are public-private ready and aligned with Morocco’s 2035 vision, making them ideal for foreign direct investment (FDI) in experiential tourism, design districts, and cultural innovation hubs.
Sport Investment for the 2030 FIFA World cup
The recent designation of Morocco as a co-host for the 2030 FIFA World Cup—alongside Spain and Portugal—has created unprecedented momentum for sports infrastructure and event-related investments. Stadium upgrades, training academies, hospitality facilities, and smart city integrations are accelerating across the country. From Tangier to Casablanca, public-private partnerships are actively encouraged. Now is the time to invest in Morocco’s sports sector, leveraging global visibility, strong youth engagement, and regional leadership in African sports diplomacy.
Empowering youth, building influence
Over 60% of Morocco’s population is under 30. Investing in culture and sport is not only a strategic economic move—it’s a societal one. These sectors build cohesion, creativity, and global influence. Investors who engage now will help shape Morocco’s future cultural leadership while accessing a market that values purpose, identity, and innovation. Through programs like “Morocco Now,” the Kingdom is positioning itself as a regional soft power hub—and offering clear incentives for investors who align with this long-term vision.
