In a bold move to revive the Moroccan tourism sector, Maroc PME has unveiled its innovative support program, “Go Siyaha.” This initiative comes at a crucial time, considering the challenges the tourism industry has faced globally due to the ongoing pandemic. “Go Siyaha” stands as a testament to Maroc PME’s commitment to rejuvenating the tourism sector in Morocco. The program encompasses a multifaceted approach, providing comprehensive support to various stakeholders within the industry.

One of the key features of “Go Siyaha” is its financial support mechanism tailored to meet the diverse needs of businesses operating in the tourism sector. Recognizing the financial strains induced by the pandemic, Maroc PME aims to alleviate the economic burden on tourism-related enterprises. This financial support is designed to enhance liquidity, sustain operations, and stimulate economic recovery within the sector.

Furthermore, “Go Siyaha” extends its support beyond mere financial assistance. The program integrates a robust training and capacity-building component aimed at enhancing the skills and competencies of individuals working in the tourism sector. By investing in human capital, Maroc PME envisions not only short-term relief but also long-term resilience and competitiveness for the industry. Training modules cover a spectrum of topics, from health and safety protocols to digital marketing strategies, ensuring that businesses are well-equipped to adapt to the evolving landscape of the tourism industry.

In addition to financial aid and capacity building, “Go Siyaha” places a strong emphasis on promoting sustainable tourism practices. Maroc PME recognizes the importance of aligning the recovery of the tourism sector with environmental and social responsibility. The program encourages businesses to adopt eco-friendly measures, invest in local communities, and embrace sustainable tourism practices. By doing so, “Go Siyaha” not only seeks to revive the industry but also aims to position Morocco as a responsible and sustainable tourist destination.

The inclusivity of “Go Siyaha” is noteworthy, as it caters to a wide range of businesses within the tourism sector. Whether it be hotels, travel agencies, or local tour operators, the program is designed to address the distinct challenges faced by each segment. Maroc PME’s commitment to inclusivity underscores its dedication to ensuring that the benefits of the program reach all corners of the tourism ecosystem.

 “Go Siyaha” emerges as a beacon of hope for the Moroccan tourism sector, signaling a concerted effort to overcome the challenges posed by the global pandemic. Maroc PME’s comprehensive approach, encompassing financial support, capacity building, and a focus on sustainability, sets a benchmark for effective and holistic industry recovery programs. As businesses in the tourism sector embrace the opportunities presented by “Go Siyaha,” Morocco is poised to reassert its position as a vibrant and resilient tourist destination.

By : Advaloria^® Invest Team